Hello Kitty is never super straightforward about her presence. She's always kind of peeking around a corner. She's a lurker. Even in my baked goods.
The killer here, the detail that puts it all over the top and makes even me, who is not a Disney fan, say AWWWWW is the little white circles on the cupcake bases. Just like Mickey's pants buttons! It's tiny touches like this that make me love love love my job every day.
Who doesn't love a surprise in their treats? Of course, when that surprise is a happy treat itself, not, like, a worm or something. Finding a heart in your cupcake is like finding a love note. It makes you feel special to know that someone cares enough to make a gesture.