Every day of the week deserves its own color.
My phone has now become a bear-printed, chocolate-themed chew toy.
Do you think that by repeating the word "book" I'll believe that it's a book more fervently?
Some people chew on their pencils, some on whatever they can get their hands on. Now your phone can look just as yummy as an afternoon snack.
Now your real cat can chew on a fake cat instead of your phone. Outlook improving.