This is the face I make when I know I get to eat ice cream soon.
By appearance alone I'm assuming this ice cream is toasted marshmallow flavored. And then there's the chocolate, and the cone, these are s'mores! I like the thought of eating a cold version of a warm food on a hot day. Maybe if you confuse your brain enough you'll forget that you're dying of heat stroke.
This is absolutely the right way to walk down the street with a snack. All snacks should be expressive of who we are on the inside. Why can't food be just as much an accessory as a pair of earrings? It's temporary, sure, but that is a tasty expression right there.