I like that the ring itself kind of looks like a soda fountain chair, echoing the ice cream's nostalgic factor.
By appearance alone I'm assuming this ice cream is toasted marshmallow flavored. And then there's the chocolate, and the cone, these are s'mores! I like the thought of eating a cold version of a warm food on a hot day. Maybe if you confuse your brain enough you'll forget that you're dying of heat stroke.