Show off a little leg and a little outsider status at the same time.
I'm fairly certain that we've seen cupcakes posing as every food group, every meal throughout the day, every fantastical food we could imagine. I really appreciate that this has a gummy candy egg on it but real bacon. There is no reason to fake it with the bacon. That's the real lesson here.
All too often waffles and french toast are seen as unquestionably sweet foods when in reality they can be just as tasty in a savory setting. Down with the tyranny of sweet breakfast foods! I demand equal rights for waffles!