I can't fathom how hard it was to spend more than 30 seconds scraping away the cream filling without just giving up and eating the whole cookie in one bite. I don't have that kind of patience.
So much cupcake decorating is based on the notion of piling heaps of stuff on top of the cake, it's refreshing to see someone make use of negative space here, so to speak. A creamy pool of frosting in the middle of the cake is a nice change!
Who doesn't love a surprise in their treats? Of course, when that surprise is a happy treat itself, not, like, a worm or something. Finding a heart in your cupcake is like finding a love note. It makes you feel special to know that someone cares enough to make a gesture.