UNFORTUNATE PRODUCT PLACEMENTS OH, THE HUMANITY!!...BROUGHT TO YOU BY THE GOOD FOLKS AT "LUCKY STRIKE" CIGARETTES.
On this day in 1933, a deranged, unemployed brick layer named Giuseppe Zangara shouts Too many people are starving! and fires a gun at America's president-elect, Franklin D. Roosevelt.
Roosevelt had just delivered a speech in Miami's Bayfront Park from the back seat of his open touring car when Zangara opened fire with six rounds. Five people were hit. The president escaped injury but the mayor of Chicago, Anton Cermak, who was also in attendance, received a mortal stomach wound in the attack.
Several men tackled the assailant and might have beaten him to death if Roosevelt had not intervened, telling the crowd to leave justice to the authorities. Zangara later claimed I don't hate Mr. Roosevelt personallyI hate all officials and anyone who is rich. He also told the FBI that chronic stomach pain led to his action: Since my stomach hurt I want to make even with the capitalists by kill the president. My stomach hurt long time [sic].
Zangara's extreme action reflected the anger and frustration felt among many working Americans during the Great Depression. At the time of the shooting, Roosevelt was still only the president-elect and had yet to be sworn in. His policies remained untested, but reports of Roosevelt's composure during the assassination attempt filled the following day's newspapers and did much to enforce Roosevelt's public image as a strong leader.
Unsubstantiated reports later claimed that Zangara's real target had been Cermak and hinted at Zangara's connection to organized crime in Chicago. Zangara was initially tried for attempted murder and sentenced to 80 years in prison, but when Mayor Cermak later died of his wounds, Zangara was retried and sentenced to death. Zangara died on the electric chair on March 5, 1933.