Yes it's been done before but it doesn't make it any less cute and nerdy to me. My now fiancé proposed to me on the front cannon turret of the historic WWII Liberty Steam Ship the SS Jeremiah O'Brien with this, I squeed!
Little do you know that inside that ring box is an entire diamond mine...
I'm sure they have both Chuck Berry and Pulp Fiction in the 24th century, and will totally get that reference.
How many people at the ad agency saw this copy and approved it? And not one of them thought, "rape joke?" I know there's such a thing as being too-PC, but this is a bit suspect.