To hold your cold, hard cash.
Sometimes you need something to make you feel in control but you don't want to be flashy about it.
You're cute but we gotta do something about that mouth of yours.
I'm sure for some people you could draw a comparison between the power of cake addiction vs. Katamari Damacy addiction. Both are sweet, colorful, fun and dangerous in large doses. I want a lego and a flower!
Do you have secrets that can only be hidden properly behind giant question marks? Gold coins perhaps? I've got some shelves for you.