Who needs gold at the end of a rainbow when you have a rainbow made of tasty tasty cookie? A good snack is worth more than gold any day!
This taps right into that toddler part of the brain where you want to pick up a whole pie and smash your face into it. Taking a big ol' spoon and jamming it into a jar of cake and frosting and having no regard for the mess you're inevitably going to make sounds so childishly satisfying. Where's my big spoon?