A towel is a pretty boring thing to buy, but when it looks like a sweet snack, I'll buy most anything.
Look how proud these dudes are of their silly hats. It's like they all planned to get together before the party to get ready and they found these awesome hats at the party supply store and they just know how awesome they look. I approve, hat brigade!
By appearance alone I'm assuming this ice cream is toasted marshmallow flavored. And then there's the chocolate, and the cone, these are s'mores! I like the thought of eating a cold version of a warm food on a hot day. Maybe if you confuse your brain enough you'll forget that you're dying of heat stroke.