If you spend too much time thinking about how cute this guy is before you eat him, his ice cream head is going to melt and slide right off of his cupcake body. Eat him quick and save him from such a dishonor.
By appearance alone I'm assuming this ice cream is toasted marshmallow flavored. And then there's the chocolate, and the cone, these are s'mores! I like the thought of eating a cold version of a warm food on a hot day. Maybe if you confuse your brain enough you'll forget that you're dying of heat stroke.