That melty guy on the right needs some serious love right now. He looks so sad! The others are so hopeful and cheerful, waiting to be loved, the melty dude is the only one who fully realizes his fate and for that I will put him out of his misery.
By appearance alone I'm assuming this ice cream is toasted marshmallow flavored. And then there's the chocolate, and the cone, these are s'mores! I like the thought of eating a cold version of a warm food on a hot day. Maybe if you confuse your brain enough you'll forget that you're dying of heat stroke.