Cupcakes have too much cake in them. use some of that space for something more creative like hidden candy under a chocolate shell! I wish I had thought of this.
So many options, so many colors! I love seeing things broken down visually, kind of like the Ikea cookbook where there are no measurements, just pictures. Sure it's mostly useless if you actually want to cook cupcakes, but isn't it fun to imagine all the ingredients marching into a bowl and magically becoming food?
So much cupcake decorating is based on the notion of piling heaps of stuff on top of the cake, it's refreshing to see someone make use of negative space here, so to speak. A creamy pool of frosting in the middle of the cake is a nice change!