Every snack should come with an encouraging (or discouraging) message. I trust what a cupcake has to say. The sweetness can really soften the blow of some bad news.
So many options, so many colors! I love seeing things broken down visually, kind of like the Ikea cookbook where there are no measurements, just pictures. Sure it's mostly useless if you actually want to cook cupcakes, but isn't it fun to imagine all the ingredients marching into a bowl and magically becoming food?