I always figured the Death Star had a sweet center.
By appearance alone I'm assuming this ice cream is toasted marshmallow flavored. And then there's the chocolate, and the cone, these are s'mores! I like the thought of eating a cold version of a warm food on a hot day. Maybe if you confuse your brain enough you'll forget that you're dying of heat stroke.
I like the age-old motif of hearts and keys. It never goes out of style and always seems so genuine and proper. I also like gags involving swallowing a key like in "Arrested Development" so with these cupcakes I'm all set.