This cheese dude is clearly from a bygone era before every parent outfitted their kids with pads and braces for every joint and a big dorky helmet. Rock on, cheese dude!
Who doesn't love a surprise in their treats? Of course, when that surprise is a happy treat itself, not, like, a worm or something. Finding a heart in your cupcake is like finding a love note. It makes you feel special to know that someone cares enough to make a gesture.