On the face of it, this new Internet challenge might seem to be nothing but a shameless promotion of Coca Cola and female exploitation. But if you read a little deeper, you will find that's exactly what it is.
Esquire says that it's for breast cancer awareness. But come on.
Behind the seductive, YouTube-baiting campaign is Elite Talent Referral, an adult entertainment talent scouting agency. If that sends up red flags, ETR deserves a little credit: as its Facebook page makes apparent, between every video of a bosom-squeezed Coca-Cola Classic squeezed into a bosom are giant links to the Breast Cancer Research Foundation. ETR has something to gain from keeping healthy breasts alive, believe it or not.
To celebrate its 10th birthday yesterday, YouTube presented reinterpretations of its greatest hits. It exhibited a wide array of the creativity presented in the medium itself and showed such disparate things as nyan cat and that crazy meteor crash filmed from a Russian dashcam (remember that).
And, of course, the Google-owned company had to rick roll you. Just in case you haven't felt that in a while.